Social Media Marketing And Advertising

Social Media

"Why can't my 16-year-old do this for me?"

They can. They can also change your oil, do your taxes, and manage your retirement portfolio. However, much like the aforementioned tasks, we wouldn't recommend it.

"Social media marketing" is a blanket term for 2 very different types of marketing: paid social media ads, and unpaid social posts. They serve two very different purposes: paid social ads are used to acquire new customers, known as "push" marketing. Social media posts are mainly used to build and nurture relationships with customers who already are familiar with your brand, or "pull" marketing.

Paid ads are an excellent way to build a following, but they require your business to set an ad budget. Social posting, which requires no budget, is the BEST way to communicate your brand's voice and demeanor.

Now think about both of those. Would you want a child in charge of your brand's image? Didn't think so.

"With so many social agencies in the world, why Gameplan?"

Good question.

Gameplan's social media professionals are certified in advertising on the major social media platforms (Facebook, Instagram, YouTube, LinkedIn, Twitter). We have partnered with each of these platforms in the past, as well as some newer social media channels (hi, TikTok) for our clients' benefit.

As we've mentioned before, we do not have the overhead of the large agencies (aka the companies we left for Gameplan.) That means more of your ad budget goes towards your business, and not towards somebody's 3rd yacht.

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So how will Gameplan Digital save me money?

Answer: 2 Ways

  1. We love Kombucha and ping-pong, but it's not in our budget. Because our network of professionals are "partners" of the business, we have dramatically less overhead than the competition. Our accountants are good.
  2. Finally, it's in the name. Before we break ground on your social media, we help you come up with a digital Gameplan. In this, we'll establish what your future goals are, where your revenue streams lie, what your brand tone is, etc. When we start planning out your social media posts or ads, we use your digital Gameplan to incorporate the right tone, calls-to-action, and target audiences from day one.

I'm Sold But I Need More Details..

Good News 

For social media posting, we charge an hourly rate which goes towards our professionals. We cap this hourly rate at no more than $300 per month. This means, if we go over-hours, you don't pay for it! If you have a simple social media Gameplan, you can walk away spending less than $100 (beat that, large agencies.)

For advertising, we keep it simple. We charge a service fee of 20% of your advertising budget. We dare you to find another agency that lists their service fees so bluntly on their site (and then we'll beat them.)

Timeline

Our professionals will need to meet with your point-of-contact to learn the intricacies of your business, the marketing dynamic, and your company voice. From there, you'll grant us access to your social channels, and we get to work! Turnaround time can be as quick as one week from the first meeting.

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You need to get a gameplan.

It's more than just our name. It's more than just our slogan. We fully buy into the concepts of preparation, experience, value, and transparency. When you achieve all four of those in unison you have a Gameplan.

If you're interested in hearing more about our social media services, fill out the contact form below and we'll get back to you to schedule a consultation. We greatly appreciate everyone who reaches out, however, if we feel that your company would not fully benefit from our services, we reserve the right to not proceed with a partnership. #Transparency

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